{"id":346,"date":"2021-06-15T08:59:10","date_gmt":"2021-06-15T08:59:10","guid":{"rendered":"http:\/\/www.automotive.auroralabs.com\/2021\/06\/15\/is-data-transmission-the-new-fuel\/"},"modified":"2021-10-31T10:22:19","modified_gmt":"2021-10-31T10:22:19","slug":"is-data-transmission-the-new-fuel","status":"publish","type":"post","link":"https:\/\/www.automotive.auroralabs.com\/ja\/is-data-transmission-the-new-fuel\/","title":{"rendered":"Is data transmission the new fuel?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Virtually every vehicle that is put out into the market is equipped with almost a hundred ECUs, millions of lines of code, and a slew of technical capabilities. These innovations are making cars around the world more secure and drastically improving the user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data connectivity is fueling vehicle electrification and automation and is the force that drives value for both OEMs and drivers. Data enables infotainment services including location intelligence and media, but also remote diagnostics, EV services, safety and emergency services, and predictive maintenance. My favorite connected car data use case is Innovative Insurance as suggested by <\/span><a href=\"https:\/\/otonomo.io\/use-cases\/innovative-car-insurance-car-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">otonomo<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; enabling models such as pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) usage-based insurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to deliver Over-the-Air Updates is arguably one of the most important benefits of connected vehicles. <\/span><a href=\"https:\/\/www.tesla.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tesla<\/span><\/a><span style=\"font-weight: 400;\"> uses Over-the-Air updates to add functionality ranging from in-car <\/span><a href=\"https:\/\/www.engadget.com\/tesla-in-car-camera-autopilot-081511875.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">driver monitoring<\/span><\/a><span style=\"font-weight: 400;\"> to automated <\/span><a href=\"https:\/\/www.notateslaapp.com\/software-updates\/upcoming-features\/id\/467\/coming-soon-tesla-will-automate-seat-heaters-and-window-defrost-when-necessary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seat heaters<\/span><\/a><span style=\"font-weight: 400;\">! Impressingly, <\/span><a href=\"https:\/\/en.xiaopeng.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Xpeng<\/span><\/a><span style=\"font-weight: 400;\"> a leading Chinese smart electric vehicle company has<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210528005416\/en\/XPeng-OTA-Upgrade-Conducted-Cumulatively-380000-Times\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> cumulatively released 23 OTA<\/span><\/a><span style=\"font-weight: 400;\"> updates for G3 and P7 users over a 15 month period, with 134 new functions added and 2,326 functions optimized for a total of 380,000 updates.<\/span><\/p>\n<h4><strong>As data transmission becomes crucial to recognizing the in-vehicle technology benefits, the question arises: how much data does each vehicle require and what are the costs?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">According to a new <\/span><a href=\"http:\/\/www.automotive.auroralabs.com\/ota-guide-viewer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Guidehouse Insights report<\/span><\/a><span style=\"font-weight: 400;\">, the cost of data transmission for a 10-million vehicle fleet can reach over 20 PB of data and cost over $1 Billion, every year!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we look at an individual ECU for example, for an in-vehicle infotainment system (IVI) update, the file size can be 500MB per vehicle, per update, on average. <\/span><a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0326465EN\/new-remote-software-upgrade-available-for-over-one-million-bmw-vehicles-worldwide?language=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BMW <\/span><\/a><span style=\"font-weight: 400;\">recently updated 1 million vehicles\u2019 IVI systems with file sizes ranging from 0.8GB to 1.2GB. Smaller ECU, such as seat memory or ambient lighting, running AutoSAR can have file sizes from 0.4MB to 2MB. For an average of one update every quarter and millions of vehicles in a fleet, the data transmission costs can quickly become astronomical.<\/span><\/p>\n<h4><strong>Naturally, a fleet of millions of vehicles will be spread globally &#8211; adding another layer of complexity to the calculations: the costs of data around the world.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Based on an analysis by <\/span><a href=\"https:\/\/spendmenot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spendemont<\/span><\/a><span style=\"font-weight: 400;\">, data costs per country can vary by over 99%! The country with the steepest cost of mobile data is Zimbabwe where 1GB can cost up to $75.20, and the country with the lowest costs is India where 1GB will cost a mere $0.26.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average price of 1 GB of mobile data worldwide is $8.53. Here&#8217;s a comparison of select countries:<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 725px;\" width=\"309\">\n<tbody>\n<tr>\n<td><b>Country<\/b><\/td>\n<td><b>Average cost of 1GB<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Greece<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$32.71<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">South Korea<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$15.12<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Norway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$13.21<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.37<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Belgium<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Canada<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.02<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">China<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$9.89<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Japan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$8.34<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mexico<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$7.38<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Germany<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$6.96<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">United Kingdom<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$6.66<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Saudi Arabia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5.62<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Spain<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.97<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sweden<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.66<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brazil<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.50<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Argentina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">France<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.99<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Australia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.47<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Turkey<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.25<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Italy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.73<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Finland<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.16<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Russia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.91<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">India<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.26<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/spendmenot.com\/blog\/mobile-data-cost-around-the-world\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Check out the very cool interactive map<\/span><\/a><span style=\"font-weight: 400;\"> on Spendemon for more details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With 5G cellular networks now being rolled out, it is possible that the cost of cellular data transmissions will come down however this will likely be counterbalanced by the\u00a0<\/span><span style=\"font-weight: 400;\">number of OTA updates performed per vehicle each year as vehicle development becomes more agile and\u00a0 CI\/CD\u00a0 methodologies are adopted.<\/span><\/p>\n<h4><b>But there is hope. OTA updates can become more frequent and stable while reducing costs by 98% thanks to Aurora Labs&#8217; Line-of-Code update technologies.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Our update files, built on intimate knowledge of the lines-of-code, their changes, dependencies and behavior, reduce file sizes from 500 MB down to 15MB and drop the projected costs from over a billion to just over $30 million. Try our <\/span><a href=\"http:\/\/www.automotive.auroralabs.com\/ota-ccg-lp-1\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTA Update Cost Simulator<\/span><\/a><span style=\"font-weight: 400;\"> to see and compare what data costs can be, based on a few factors such as file size, number of ECUs and fleet size.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much data is used for OTA updates? How much does data cost around the globe?<\/p>\n","protected":false},"author":1,"featured_media":2153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[70,75,6],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automotive","tag-cost-consideration-guide","tag-ota"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is data transmission the new fuel? &#8212; Aurora Labs<\/title>\n<meta name=\"description\" content=\"Data connectivity is fueling vehicle electrification and automation and is the force that drives value for both OEMs and drivers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.automotive.auroralabs.com\/ja\/is-data-transmission-the-new-fuel\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is data transmission the new fuel? 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